Top 10 favorite Wheaties boxes. To celebrate the 75th anniversary of the "breakfast of champions," General Mills (which makes Wheaties) is asking eaters to decide which of the 500-plus athletes who've appeared on its orange box since 1958 (when the jocks made their debut) are their faves. Among the choices: Lou Gehrig, Walter Payton, Babe Didrikson. Winners to be announced in April.