ANNOUNCED:

01/21/1998 at 12:00 AM EST

By Eskimo Pie president David Kewer, that the Richmond-based company (which has produced its namesake chocolate-covered ice cream bars since 1934) will soon be for sale. Eskimo Pie generated $63.5 million in sales last year but has been facing, er, chilly competition from large competitors such as Nestle and Unilever.

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