NAMED:

01/01/1998 at 12:00 AM EST

Amazon.com founder Jeff Bezos, whose company -- while losing millions of dollars -- has helped promote the popularity of cyber-commerce, as TIME Magazine's person of the year. Bezos, 35, is the fourth-youngest person to win the distinction, after Charles Lindbergh (25 when he won in 1927), Queen Elizabeth II (26 in 1952) and Martin Luther King Jr. (34 in 1963).

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