'Seinfeld' Takes a Plunge

By Stephen M. Silverman

08/28/1997 at 12:00 AM EDT

Have Jer, Elaine, Kramer and George lost their allure? According to last week's Nielsen ratings for syndicated shows, the numbers for "Seinfeld" repeats are the lowest they've ever been, due largely, it seems, as a result of the switch to Daylight Savings Time. The 4.0 household rating for the sitcom about nothing represents a 5% dip from the prior week, when the show hit its lowest national household rating since debuting in syndication in September 1995. The new score is also down 22% from the sitcom's season-to-date 5.1 average and down 25% from the same week last year.