Mick Jagger Targets Britney's Fans

By Stephen M. Silverman

11/06/2001 at 09:52 AM EST

Britney Spears and 'N Sync, beware: Mick Jagger wants your audience. Tuesday's Wall Street Journal reports that the veteran rocker, 58, not content with a fan base of baby boomers, is seeking out Generation Y now that the Rolling Stone's preparing to release his first solo album since 1993, to be called "Goddess in the Doorway." The message that Jagger and his record label, Virgin, is trying to spread -- largely on the Web -- is that Jagger is not your father's rock star. But will the younger crowd get "Satisfaction"? To reach out, Virgin says that MTV is scheduled to play the video to the new album's first single, "God Gave Me Everything" on "Total Request Live," which has young demographics. On the Web, Jagger's site is being expanded to feature interactive music videos and documentary footage of him in his personal life. (Favorite links on the Jagger site include those for the game of cricket, the kingdom of Bhutan and Oxford University's Bodleian Library, notes the Journal.) Says marketing consultant Ted Mico of the new, improved jagger.com: "There's pretty much something for everybody, from hard-core Stones fans to people who have only heard of Mick Jagger because Britney Spears covered 'Satisfaction.' "