Electronic Arts (EA), the No. 1 game maker in the U.S., is hoping to cash in on Pottermania with a computer game starring the teenage wizard in his first year at Hogwarts School of Witchcraft and Wizardry. The retail item is due to hit stores in mid-November -- just as "Harry Potter and the Sorcerer's Stone" hits theaters. EA executives told Reuters on Wednesday that they are hoping the "Harry Potter interactive experience" will prove as big a winner for them. "We are very excited about it," said Bruce McMillan, EA senior vice president. "We expect it to be the Christmas No. 1 computer and video game." McMillan said that he and his company "have worked very closely with ('Harry' author) J.K. Rowling, and right from the start she had a very good idea of what could be achieved in this medium. If she ever wanted to be recreated she could have been a great game designer." One highlight of the PC version will undoubtedly be Harry's central role in the game of "Quidditch," a high-flying game of broomstick basketball played by the fledgling wizards. "It's absolutely brilliant," said Luke, an 11-year-old in a sample game audience of Potter enthusiasts who were dressed up for Halloween in central London. "It's exactly as I imagined." Luke says that he has put the game on his Christmas wish list. Be a good boy, Luke.