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Fears Keep 'Spider-Man' Off Web
Afraid that reviews of their comic-book adventure movie will end up on the Internet before opening day, producers opt to shun public previews.
Originally posted Friday April 26, 2002 10:17 AM EDT
"Spider-Man," the $100-million-plus comic-book adventure movie set to open nationwide next Friday, has not been tested on audiences. This is a little odd, notes the Wall Street Journal. "We didn't have any public previews," one of the movie's producers, Laura Ziskin (who also produced this year's Oscar show), told the paper. "But we needed feedback, and we got it by testing (the picture) in a very sly way." That way was to show it to about 100 friendly folk, including producing and directing colleagues. Ziskin told the Journal that "Spider-Man" wasn't tested in various malls around America out of fear that an unfinished version would end up being reviewed on the Internet. "That's a sad reality with these big movies," she explained. Also not tested at your local multiplex: "Men in Black II," which, the Journal notes, is also expected to be one of summer's hottest movies. (Both "Spider-Man" and "Black" are Columbia pictures.) By inviting friends and family members rather than members of the public to previews, Columbia marketing head Geoffrey Ammer told the Journal, "filmmakers still get the vital feedback they need." George Lucas also skipped the public preview route with his upcoming "Star Wars: Episode II -- Attack of the Clones." Nor did he publicly test 1999's "Star Wars: Episode One -- The Phantom Menace." Notes the Journal: "Maybe that explains Jar Jar Binks."
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