07/03/2002 AT 12:00 PM EDT
Smacking of something like a Vegas version of Los Angeles's Graveline Tours -- in which tourists are guided to sites where deaths and murders happened in the movie capital -- curiosity seekers have been descending upon the gaming capital's Hard Rock Hotel, requesting to stay in the room where The Who bassist John Entwistle died last week, reports the Associated Press. "We would prefer that the room number never get publicly identified, out of respect for John Entwistle and the band," Hard Rock CEO Don Marrandino said in a statement this week. Entwistle, 57, the stoic member of the sometimes wild rock band (of which he had been a member for 38 years), was found dead June 27 of an apparent heart attack. Clark County coroner Ron Flud has said that an official cause of death could require weeks to determine. Entwistle's room at the Hard Rock Hotel, which has one-of-a-kind rock memorabilia in its downstairs lobby and casino, remained vacant the weekend after his death but became available for occupancy again this past Monday, reports AP. "We wanted to treat it with dignity and respect," Marrandino informed the Las Vegas Review-Journal. "We're not going to put a plaque up there or anything else. I think a room a guy dies in is not a positive marketing opportunity."