Blue Light Special: Osbourne Products
Clear the bedroom shelves of your "Stars Wars" memorabilia. And make room for the Osbournes. The Associated Press reports that the marketers behind the irreverent MTV family's series are planning to unleash a new slew of merchandise tied to the surprise cable hit that debuted three months ago, "The Osbournes." So far, the obligatory coffee mugs and T-shirts have already hit stores, but now, says the news service, a wider berth of Osbourne paraphernalia, ranging from backpacks to trading cards and watches, will be arriving at such retail outlets as Kmart and Toys "R" Us and should be there within the next two months. "We touched upon an extraordinary slightly different view of family values," Del Furano, CEO of Signatures Network, a San Francisco-based entertainment licensing company that signed an exclusive deal to develop Osbourne merchandise, told the AP. To date, Signatures has contracted with some 55 licensees, with another 15 expected, for projected sales of $200 million in Osbourne merchandise this year. "There's interest for condoms, slot machines and video games," Furano said. Family chains such as Target and Kmart Corp. as well as toy retailers will be selling "edited versions of the family's irreverent attitude," he added. Stars who are merchandised like the Osbournes typically reap about 15 percent to 20 percent of wholesale volume of the merchandise -- which, in this case, could mean between $15 million and $20 million, reports the AP. That's a lot of T-shirts.
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