NBC won all around Sunday night, hauling in the most Emmys of any network -- 24, followed by No. 2 CBS with a distant eight -- and snaring high ratings for its Emmycast, hosted by Conan O'Brien.

According to preliminary estimates from Nielsen Media Research. The nearly three-and-a-half hour ceremony averaged 19.8 million viewers and an 8.0 rating/19 share in the adults 18-49 demographic -- a significant increase over last year's show, when the twice-delayed Emmy show wound up going to bat against the seventh game of baseball's World Series.

Even so, the Hollywood Reporter notes, Emmy ratings were down slightly from the 2000 ceremony. Preliminary estimates indicate that this year's show was off 10 percent in total viewers from 2000, when the show averaged 21.8 million viewers. It was also down by nine percent in the adults 18-49 demographic group from the ceremony's average two years ago.

Still, NBC researchers estimate that between 40 million and 45 million viewers watched some portion of the ceremony, which crowned the network's "The West Wing" and "Friends" as best drama and comedy series, respectively.

In other ratings news, the big winner is Dr. Phil -- blunt-talking psychologist Phillip C. McGraw, 52 -- who got quite a reception from the crowd outside the Shrine Auditorium when he arrived at the Emmys Sunday night. He's also getting quite the reception with is new syndicated daytime talk show.

The New York Times reports that in its first four days, his show, "Dr. Phil," had the highest ratings of any such show since his mentor, Oprah Winfrey, debuted in 1986 -- averaging a 5.2 rating/14 share -- and could help revive the sagging daytime TV market.