SWITCHED: Tiger Woods has a new item on his swinging arm. The golf icon, 26, who for the past five years has promoted Rolex's Tudor watch, is now keeping time with competitor TAG Heuer, the Wall Street Journal reports. The paper says Woods is being paid an estimated $2 million annually to pitch the $5,550 timepiece. Observers, however, tell the Journal that shifting allegiance may not be a good move for Woods, as it may make him appear to be only interested in money.

HONORED: "The Tuxedo" star Jackie Chan, 48, received a star on the Hollywood Walk of Fame, near the entrance to the Kodak Theatre, the new home of the Oscars, AP reports. "I remember coming to Hollywood and seeing the stars and I wanted one," Chan said at Friday's ceremony. "To show my appreciation I will make better films."

CAST: "Married ... With Children" veteran Ed O'Neill, 56, will play the deadpan Sgt. Joe Friday in "Law & Order" producer Dick Wolf's remake of "Dragnet" for ABC, according to the Hollywood Reporter. He replaces actor Danny Huston, who lost the role in the remake of the classic '50s and '60s cop show that was created by and starred the late Jack Webb. Appropriately, the announcement of O'Neill's new role was announced on Friday.

SERVED: Britain's Queen Elizabeth, 76, accompanied by hockey legend Wayne Gretzky, was cheered by 18,200 hockey fans Sunday when she dropped a ceremonial puck to start a preseason game in Vancouver as part of her 12-day Golden Jubilee tour of Canada, the Toronto Star reports. It was the first time a British monarch has opened an ice hockey game, said the paper, which also duly noted that the Queen and Prince Philip did happen to watch two NHL games 51 years ago, a year before her coronation.

SOUGHT: E! TV star Anna Nicole Smith, 34, has joined a dating service to find the right man, according to the British Web site peoplenews.com (which is not related to PEOPLE.com). As also reported in the International Herald-Tribune, Smith says she has been on the hunt for a boyfriend since her husband of one year, the 90-year-old J. Howard Marshall, died five years ago. By the way, guys: He happened to leave her $88 million.