Latest News
- Taylor Swift, Michael Jackson Win Big at AMAs
- Replay! Our American Music Awards Live Blog
- Carrie Underwood's New Bob: Love It or Hate It?
- Source: Kate and Jon Gosselin Finished Fighting Over the Kids
- Robin Thicke and Wife Already Picked Baby's Name
- Ashlee & Pete Bring in SpongeBob for Bronx's 1st Birthday
- John Travolta: 'We Know That We Are Loved'
Top Five Most Read Stories This Week
LAST UPDATE: Monday November 23, 2009 01:11AM EST
PEOPLE Top 5 are the most-viewed stories on the site over the past three days, updated every 60 minutes
Recent PEOPLE coverboy Al Roker, who dropped 100 pounds after undergoing gastric bypass surgery last March, could be in for some stormy weather when it comes to his commercial endorsements -- most notably his work for the Weatherproof outerwear company's advertising campaign.
The New York Post reports that ads featuring the jovial -- but now greatly slimmed down -- "Today" show weatherman depict Roker before his life-altering surgery. (As Roker, 48, first revealed in PEOPLE, he lost a third of his body weight in the eight months since his surgery, going from a 56" jacket and 54" slacks to a 46" jacket and 40" slacks. )
Billboards of the "old" Al dressed in Weatherproof gear appear coast to coast, as do full-page ads in national magazines spotlighting his former physique.
The ad campaign also seems to be successful -- sales of Weatherproof are reportedly up. And therein lies the rub.
"We applaud Al for having the surgery and losing the weight -- he looks great," Weatherproof president Fredric Stollmack tells the Post. "But people resist change. We heard a lot of our customers say they love the images of Al in his great, big, lovable, full-figured glory, while they're finding the new Al, well, underwhelming."
The Post reports the company is now "seriously considering" reshooting Al's ads.
The New York Post reports that ads featuring the jovial -- but now greatly slimmed down -- "Today" show weatherman depict Roker before his life-altering surgery. (As Roker, 48, first revealed in PEOPLE, he lost a third of his body weight in the eight months since his surgery, going from a 56" jacket and 54" slacks to a 46" jacket and 40" slacks. )
Billboards of the "old" Al dressed in Weatherproof gear appear coast to coast, as do full-page ads in national magazines spotlighting his former physique.
The ad campaign also seems to be successful -- sales of Weatherproof are reportedly up. And therein lies the rub.
"We applaud Al for having the surgery and losing the weight -- he looks great," Weatherproof president Fredric Stollmack tells the Post. "But people resist change. We heard a lot of our customers say they love the images of Al in his great, big, lovable, full-figured glory, while they're finding the new Al, well, underwhelming."
The Post reports the company is now "seriously considering" reshooting Al's ads.
PeopleTVJessica's Sizzling LBD
4 More Ways to Get PEOPLE!
Advertisement
Today's Latest Photos 11.21.09
Promotion
Treat Yourself! 4 Preview Issues
Today!




