"Joe Millionaire" star Evan Marriott was apparently the star of the evening Sunday at a celebrity-riddled Super Bowl party in an old Wonder Bread factory, reports USA Today.

Female guests reputedly worked their way to his side, while men said out loud that they envied him.

The San Diego bash, thrown by the men's magazine Maxim, also attracted such bold-faced names as Brittany Murphy and boyfriend Ashton Kutcher, Carson Daly, Ryan Philippe, David Arquette, Tara Reid, Jessica Alba, Lakers Rick Fox and Robert Horry and Dennis Rodman.

The paper also reports that current PEOPLE cover girls the Dixie Chicks, who sang a surprisingly somber version of "The Star Spangled Banner" to open the game, also showed up to the party.

But it was Marriott, 28, to whom the revelers gravitated. "I'm having a blast," he told USA Today. "I don't party a lot. I didn't do this before I got this gig."

Meanwhile, more than a few of Maxim guests also made the scene at Playboy magazine founder Hugh Hefner's 4th annual Super Bowl party, which attracted Kutcher, Murphy and Reid, as well as Michael Chiklis, Queen Latifah, Lance Bass, Joey Fatone, Carmen Electra and others.

As for Super Bowl XXXVII itself, Tampa Bay defeated the Oakland Raiders, 48-21, before 67,603 fans at San Diego's Qualcomm Stadium.

That means the Bucs get to go to Disneyland.