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Rosie's Doubleheader Starts Tuesday
It's not only the first day in court for the entertainer and the former publisher of her magazine, but also the debut of her new Broadway show "Taboo."
Originally posted Monday October 27, 2003 01:00 AM EST
Rosie O'Donnell will have two New York openings on Tuesday: her $10 million Boy George musical "Taboo" on Broadway and her face-off in court with her ex-publishing partner over the messy demise of Rosie magazine.
First, the legal mess: Gruner + Jahr USA Publishing charges that business fell apart at the briefly popular but now defunct Rosie magazine once the comedienne shut down her daytime TV show in 2002 -- and that she went from being known as "fun-loving" to a self-proclaimed "uber-bitch," reports Reuters, noting that Rosie also came out as a lesbian after the show ended.
Rosie magazine, aimed at women aged 30 to 45, received a warm welcome and was a moderate success at first. But by the middle of 2002, the relationship between O'Donnell and G+J had soured thanks to disputes over changes in editorial staff and the publication's editorial direction.
The case, which has each party suing the other for more than $100 million, is "going to be watched a lot just because of the celebrity element -- that's America for better or worse," Kevin Keller, a professor at the Tuck School of Business at Dartmouth College, tells Reuters.
"But from a marketing angle, I think it does raise an issue about the whole issue of people as brands and what are some of the business implications of that," he added.
As for "Taboo," which is being financed entirely by O'Donnell, last Friday's first preview did not take place. The New York Post reported during the weekend that Raul Esparza, the show's little-known leading man, threw a diva-like fit and walked out on the production when O'Donnell handed him a note about speeding up one of his stage exits.
Only stage directors are meant to give notes, reports the Post, which also says egos are trying to be soothed all around.
First, the legal mess: Gruner + Jahr USA Publishing charges that business fell apart at the briefly popular but now defunct Rosie magazine once the comedienne shut down her daytime TV show in 2002 -- and that she went from being known as "fun-loving" to a self-proclaimed "uber-bitch," reports Reuters, noting that Rosie also came out as a lesbian after the show ended.
Rosie magazine, aimed at women aged 30 to 45, received a warm welcome and was a moderate success at first. But by the middle of 2002, the relationship between O'Donnell and G+J had soured thanks to disputes over changes in editorial staff and the publication's editorial direction.
The case, which has each party suing the other for more than $100 million, is "going to be watched a lot just because of the celebrity element -- that's America for better or worse," Kevin Keller, a professor at the Tuck School of Business at Dartmouth College, tells Reuters.
"But from a marketing angle, I think it does raise an issue about the whole issue of people as brands and what are some of the business implications of that," he added.
As for "Taboo," which is being financed entirely by O'Donnell, last Friday's first preview did not take place. The New York Post reported during the weekend that Raul Esparza, the show's little-known leading man, threw a diva-like fit and walked out on the production when O'Donnell handed him a note about speeding up one of his stage exits.
Only stage directors are meant to give notes, reports the Post, which also says egos are trying to be soothed all around.
Check out more on... Rosie O'Donnell
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