Whoopi Beats the Drums for Diet Plan
12/30/2003 AT 01:50 PM EST
Goldberg reportedly has been on the Slim-Fast plan since November. Slim-Fast, which formerly consisted of a lot of sugar and carbs (if one is to read its ingredients listings), is shifting its recipe and, says The Times, shucking carbs.
"Slim-Fast is reinvented; it's not the same old Slim-Fast," Michiel Kruyt, the company's vice president for marketing, tells The Times. "It's more than a shake. It's a whole plan, and it's doable."
He added: "We're not jumping on the low-carb bandwagon. Recognizing a real trend out there that is much broader than just weight loss is a very real thing for consumers these days. As the leading brand in weight loss, we have to address that issue."
In one TV spot, reports The Times, Goldberg sprints around a fashionable apartment and calls herself a "big loser" with big news. Introducing several Slim-Fast products, she chews on a meal bar and declares, "Baby, your mouth is going to go low-carb crazy while you lose weight."
As The Times also reports, in another TV ad images of Slim-Fast pasta, soup and ice cream products flash across the screen as Goldberg says, "Come on, if I can be a big loser, there's nothing stopping you."
Kruyt declined to tell the newspaper how much Goldberg has lost, but said that it was healthy to lose about two pounds a week.