Reality Relationship: Jen and Bill
The reality show veterans, who met at a charity event, have shared intimate dinners together in Chicago, where they both live and work.
"They look like they're a good match," says a source close to the pair, who confirms they are dating. "They definitely have a lot in common."
It wasn't long ago that Schefft, 27, was enamored of another reality show hunk, her "Bachelor" fiance, California vintner Andrew Firestone, 28.
The couple ended their 10-month engagement last December. Since then Schefft, a special-events coordinator, kept a low profile until she met Rancic, 32, the founder of an online cigar club.
Last week Rancic told PEOPLE, "I think a girl's personality is what's really attractive."
Rancic also hinted at his dating style: Perhaps Schefft shouldn't expect too many extravagant dates, particularly like the ones she experienced on The Bachelor. "I'd probably just want to stay home and cook for a girl," says Rancic, whose specialty is seared tuna and wasabi mashed potatoes. "I'm a pretty low-key kind of guy."
Will this reality romance last? "They're having a lot of fun together," says the source, "but it's still early in the game."
Earlier this month, PEOPLE reported that the hottest romance in reality TV was the one percolating in the Pearl Islands between Rob Mariano -- better known as Boston Rob -- and Amber Brkich on "Survivor: All-Stars," in what show host Jeff Probst calls "Survivor"'s first "full-on relationship."