Now that "Survivor" producer Mark Burnett has made a TV star out of Donald Trump, his next show will take on a more worthwhile cause: finding lost children.

Burnett is hard at work on "Recovery," a new reality show in which a team of military personnel and police officers, led by a CIA veteran, attempt to find children that have been kidnapped and reunite them with their parents, the trade paper Variety reports.

Burnett has been working on the series for a year and a half, but its existence has been kept quiet so as not to jeopardize the rescue missions that were conducted for the pilot episode of "Recovery."

"There's nothing bigger than this," Burnett told Variety. "It's more than just television."

Burnett likened the show to the drama "Without a Trace," he said, "but it's with a kid who has really been taken."

So far, it is not certain whether the series, whose pilot will air on CBS in the fall, will be picked up for the regular schedule. But Burnett is plenty busy otherwise. He's also working on another series for FOX about Las Vegas called "The Casino," as well as "The Contender," the new boxing reality series developed with Sylvester Stallone.

Meanwhile, tryouts for the second season of "The Apprentice" are continuing this week in New Orleans, Omaha, Neb., Portland, Ore., and Little Rock, Ark., while the series' first season draws to a close in a couple weeks.

Back in New York, Trump came under fire late last week for hoisting a banner that read "You're Fired" up the side of his Trump Tower, the main setting for the show. A development company for Trump was fined for the unlicensed 13-by-25-foot banner promoting the show, the Associated Press reports.

"The biggest complaint about (New York) is that it's an unfriendly place to do business," Trump told the New York Post. "They should wise up."