By all accounts Moore is committed to a new ethos: Hailey instead of Hollywood, motherhood instead of movies, hiking boots instead of high heels. "In Hailey everyone becomes unfashionable. You just put your hair in a ponytail and wear sweatshirts and jeans and boots. That's how Demi dresses," says Spanish stock trader Maria Bravo, 33, who gained a measure of fame as Bruce Willis's first serious flame after his 1998 split from Moore, and who got to know and like Moore during her 18-month romance with Willis. As Bravo tells it, she and Willis were often in and out of Hailey in 1999, celebrating Thanksgiving and Christmas with Moore, her martial-arts-instructor boyfriend Oliver Whitcomb and the girls at what was once the Willis family's $2.5 million home. Moore and the girls, in turn, regularly spent time with Bravo and Willis (who split amicably last September) at his $1.5 million home 10 miles away. The former star couple, says Bravo, "get along very well. Anything that was for the children was like a big family reunion. My relationship with her was beautiful -- strangely nice, because it is an awkward situation. But she was very gracious. She has moved on. She loves to be in that small town doing the mother thing."

Though Bravo calls Willis, 46, a "wonderful father" who is "the most patient and caring and loving man" to his kids, the truth is he spends far less time in Hailey than Moore does. He has made four films in the past year or so and is a regular on the international club scene, whether dancing to samba music last August with Mick Jagger at Boom in Manhattan (where he recently bought a reported $7.7 million pied-à-terre in the Trump Tower) or singing with a Czech band in March at a nightclub in Prague, where he is filming the World War II drama Hart's War. But there were no such antics from his ex-wife, who for the first few days went unnoticed when she took their daughters to visit Willis on the set late last month. With her "modest" demeanor, says Marcela Pavlikova, an antique-shop employee who sold Moore $153 worth of purses, pendants and pillowcases," it didn't occur to me that she could be someone famous."