Ashton Kutcher Gets into Fashion Biz

06/28/2004 at 08:00 AM EDT

Ashton Kutcher Gets into Fashion Biz
Steve Granitz/WireImage
Ashton Kutcher – small-screen prankster, That '70s Show star and Demi Moore's main squeeze – is making time for another job.

Kutcher, 26, will be the new face of Zoo York, a skate-inspired clothing line produced by Ecko Unlimited, reports the Associated Press. Kutcher will star in ad campaigns this fall and next spring for the streetwear label, whose funky looks are inspired by skateboard culture, New York street art and the downtown DJ scene.

"I don't wear their clothes; they make the clothes I wear," gushed Kutcher, whose laid-back onscreen style has already helped kick-start sales of Nike sneakers, which he wears frequently on his show Punk'd. "(Zoo York's) line looks like my closet," he added.

Zoo York's vice president, Greg Lucci, praised the Iowa-born actor for his "sincerity": "You can't help but know that you are seeing a true representation of who he is ... no matter what his surroundings."

The Zoo York deal isn't the only thing keeping Kutcher in the headlines. Amid Hollywood's current baby mania, word that Moore has ditched smoking recently sparked rumors that the fashionable couple may be planning for a baby, the Boston Herald reported.

Moore's spokesman has denied the reports.

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