Donald Trump Launches Glossy Magazine
The Donald is planning to launch a slick, glossy magazine called Trump World in September, notes Reuters.
The premiere issue – which follows an 18-month trial run at the Trump properties – will contain an exclusive interview with the real estate tycoon turned media icon, as well as some inside dish on the second season of his NBC hit show, "The Apprentice."
Later issues will cover such topics as real estate, celebrities, travel, arts, food and wine. Editor and publisher Michael Jacobson described it as "The Robb Report meets Vanity Fair, meets Donald Trump."
"I figured we conquered the TV business, so I guess we have to go magazines now, right?" Trump told USA Today.
The magazine, which will start out with a 200,000 circulation, will have a $5.95 cover price – though visitors to Trump's hotels and casino's will be able to get it for free.
"Everyone wants to be rich and famous," magazine expert Samir Husni tells USA Today. "He's giving them a vehicle: 'Be just like me.' "