07/21/2004 at 08:05 AM EDT
Sean "P. Diddy" Combs wants to turn out the vote among the nation's 42 million 18- to 30-year-olds and minorities, who look to be a deciding factor in what could be a close Nov. 2 presidential election between George W. Bush and John Kerry.
To that end, the entertainment and clothing mogul has launched Citizen Change – a campaign he hopes will attract a record number of minority and young voters.
At a press conference Tuesday, he said: "The forgotten ones will ultimately decide who the next president is. According to the latest polls, Bush and Kerry are neck and neck. We will make the difference. We will be the deciding factor."
Combs's campaign will include a line of "Vote or Die" T-shirts, an album, a voter registration push in cities and campuses nationwide, and commercials on such outlets as MTV and Black Entertainment Television, reports Reuters.
"From here on, I'm asking questions and I want answers. As Citizen Combs, I've got one vote and I need to know which candidate represents me and my concerns. Part of the responsibility I'm taking on is to write up a job description for the candidates and make sure they do their job," he said.
Combs, 34, declined to say how much the effort would cost, but said, "It's a lot more than I thought."