JEN LOWERY/LONDON FEATURES
Sylvester Stallone is about to tread where only Oprah, Martha Stewart and, unsuccessfully, Rosie O'Donnell dared to go: magazine publishing.
The Rocky and Rambo star, 58, is joining with American Media Inc., best known for its supermarket tabs the National Enquirer and the Star, to produce a monthly fitness magazine to be called Sly, taken from the nickname for the muscled movie actor.
The target audience will be men ages 35-54, American Media announced Monday. Expect to see it on newsstands come January, the same time Stallone's reality TV show about young boxers, The Contender, debuts on NBC.
An American Media spokesman tells Reuters that Stallone "will be very hands on. He will be involved with the editorial direction of the magazine" – though it hasn't been determined if he will appear on the periodical's cover every month.
Financial terms of the deal were not disclosed.