How Will Brad and Angelina's Movie Fare?

How Will Brad and Angelina's Movie Fare?
Angelina Jolie and Brad Pitt together in January.
Matrix/Bauer-Griffin

updated 01/21/2005 at 08:00 AM EST

originally published 01/21/2005 08:00AM

This month's marital separation of Brad Pitt and Jennifer Aniston is raising questions about the status of his next movie, Mr. and Mrs. Smith, costarring Angelina Jolie – who, in some quarters, is being blamed as one of the reasons for the couple's breakup.

The movie, about a pair of married assassins assigned to kill each other, is set to open June 10, says the Hollywood Reporter, which quotes a studio source that the free publicity about Pitt and Jolie already circulating about the release "is like hitting the jackpot."

More on this story

Not so fast, claims an unnamed executive at another studio – who says that those in the marketing department at 20th Century Fox "are probably just dying right now, trying to figure out what the next steps are ... because they are going to have to keep the press focused on Smith and not on who broke up whom."

When it comes to promoting the movie, Gitesh Pandya, editor of industry tracking Web site BoxOfficeGuru.com, tells the Reporter: "It will be a little touchy whether to show intimacy or kissing" in the ads. "But that could be tantalizing, too."

A spokesman for the movie's production company, Regency, tells the trade paper that advertising and publicity plans for Smith remain unchanged from what they were before Brad and Jen announced their split.

"None of the marketing going forward has anything to do with any gossipy back story, nor will it," the spokesman said. "It's all about the movie."

Share this story:

Your reaction:

advertisement

From Our Partners

From Our Partners