Lance Armstrong's next ride is onto your grocery shelf. The 1999 Tour de France champion's image is plastered on Wheaties boxes being distributed this week. "This is such an honor," said Armstrong, the first cyclist ever to make the orange box. "When you're growing up and you're watching the Olympics and Super Bowls and World Series and you see all of those athletes who have been on the cover, this is really a no-brainer." Armstrong will donate his $25,000 endorsement fee to his Lance Armstrong Foundation for cancer research, reports the Associated Press. The athlete (who won GQ's courage award Thursday night) overcame testicular cancer before becoming the second American to win pro cycling's most prestigious race.