Diddy

2009

SEAN COMBS: SEAN JOHN I AM KING

What's in a name? Everything – at least when it comes to Diddy's newest fragrance. "We are all descendants of kings," he explains. "And if all men believe in that, we can accomplish anything." The chrome-crowned scent's untraditional combination of fresh, fruity, and masculine notes make it the cologne for aspiring power players.