Mom-to-be Elisabeth Hasselbeck rewards herself with a bite-sized treat Thursday at the launch of Lilly Pulitzer's A Colorful Cause collection at Bloomingdale's in New York City. The View cohost was among the celebrity moms – including Gwyneth Paltrow and Marcia Cross – who designed pieces to generate funds for Epidermolysis Bullosa (EB), a rare inherited skin disease which affects young children.