The couple share some sugar at a New York event. Plus: Mary-Kate Olsen, Eva Mendes and more

SWEET MOMENT

Jessica Simpson and Nick Lachey are all wrapped up in each other Wednesday at a launch event for Simpson's Dessert Treats beauty products in New York City. As for rumors that Lachey flirted with another blond bombshell during Super Bowl weekend, his rep tells PEOPLE that it's "not true."