The UNICEF ambassador kicks off Halloween with a charitable tradition. Plus: Nicole & DJ AM, Mary-Kate, Gwyneth and more

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AIMING FOR CHANGE

UNICEF Ambassador Sarah Jessica Parker stylishly gets a Halloween tradition rolling in New York City, urging schoolkids to trick-or-treat for charity (and pocket change) on Wednesday. But first she made a stop by Live with Regis and Kelly to chat up the UNICEF program (and razz pal Reeg about his failing eyesight!).