The rapper shoots a commercial in Los Angeles poking fun of himself. Plus: Katie & Posh, Scarlett Johansson and more

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FROM RICHES TO RAGS

Kevin Federline is ready to poke fun of his own image on the Los Angeles set of a Nationwide Insurance commercial (set to air during the Super Bowl) on Tuesday. In the ad, Federline appears in what looks like a rap video featuring the girls-and-money clichés, only to be snapped back to reality: He's actually daydreaming at the fryer at a fast-food restaurant – emphasizing Nationwide's slogan, "Life comes at you fast."