Panettiere shows off her super cheerleading skills on the set of Heroes. Plus: Diddy, Paris Hilton and more

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MAKING SCENTS

Diddy gives photographers a whiff of his new fragrance, Unforgivable Woman, at a launch party Wednesday in New York. "It follows in the footsteps of Unforgivable Man," he told PEOPLE. "It was understated, but yet it had a seductive scent to it."