Sacha Baron Cohen brings his outrageous alter-ego to Madrid, Spain. Plus: Pete Wentz, Heidi Klum, Rihanna and more

GUARD DUTY

Sacha Baron Cohen – a.k.a., flamboyant fashion reporter Brüno – arrives in style for the premiere of his latest film at Leicester Square in London on Wednesday. Cohen also stayed in character on the July cover of GQ – for which he posed naked!