Only on PEOPLE.com: Behind the Scenes with Kenny Chesney

PEOPLE follows the singer as he promotes The Big Revival's release on Today

SELFIE AWARENESS

Snap! The singer happily obliges a fan with one very snuggly selfie. "I wanted to push my audience … without alienating them," Chesney said of the record. "That's why I took my time. I didn't do anything other than make a record. I'm glad I did that; my life needed it, I needed it and it was fun."