Photo SpecialPEOPLE's Style Awards

MOST IMPROVED MALE: LENNY KRAVITZ

With his long and straightened hair, Kravitz (left) "really, really went wrong," says Kaufman. "He looked like a lady who lunched." But when he went back to basics in a natural new do (right), the rocker (who's been hitting talk shows in support of his album Baptism) regained his place in the pantheon of sexy musicians.

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