It was only a matter of time until the style star segued into fashion, but who knew she was such a techie! JewelMint.com, an e-commerce site launched with stylist Cher Coulter, offers handpicked merchandise based on your personal taste for $29.99 per month. "It's a natural extension of our friendship, our creative relationship and our love of fashion," says Bosworth, who supports their venture by wearing the line's eye-catching pieces around L.A. and on red carpets.