The Los Angeles County Coroner released Cuttler Sala's identity Tuesday after notifying his family in Mexico the previous evening, Coroner's Lt. Fred Corral tells PEOPLE.
"It's sad – he died even though he was wearing a seat belt," said Corral. He added that Cuttler Sala, 43, a New York City resident, apparently died from multiple blunt force trauma, and an autopsy was scheduled to begin shortly.
Corral says Sami Hayek was apparently speeding along Sunset Boulevard near UCLA on Sunday afternoon when he lost control of his 2006 Ford GT and swerved into oncoming traffic, crashing into a pickup truck. Both Hayek and the pickup driver sustained broken bones and other injuries.
The LAPD says it has not yet determined whether Hayek was speeding.
Cuttler Sala's website features artistic images of models. It says that, while at Sony Music NY, he worked on "visual campaigns for artists such as Beyoncé, Ricky Martin, Billy Joel, Mariah Carey, Julio Iglesias, Marc Anthony and Destiny’s Child."
He won a Grammy in 2006 for best art direction for the "Johnny Cash: The Legend" box set. The site says that he "left a successful nine-year career… to become a full-time photographer," and that his photography clients have included Converse, 7UP, Pfizer, and many magazines including GQ Mexico, GQ Germany and Maxim.