11:46 AM EDT 04/13/2013
Originally posted 02/04/2013 09:40AM
The Super Bowl adstravaganza disappointed me this year. The spots, which sold for a reported $4 million per 30 seconds of airtime, were so lavish, so tricked up by CGI, so weighed down by stars, so tightly loaded to spring into a joke, they suffered from bloat.
With many of the commercials posted online and scrutinized even before the CBS broadcast, they were events unto themselves – visually and conceptually splashy, but often guilty of overreaching at the expense of the message.
This is true even of the ads I enjoyed:
Top 5 Most Voted Stories
Robert Pattinson & Kristen Stewart Break Up – for Now: Source
Denise Richards: Why She's Caring for Charlie Sheen's Kids with Brooke Mueller
Ben Affleck, Jennifer Garner Joke About Their Marriage on Saturday Night Live
YouTube Makeup Star (and Cancer Patient) Talia Castellano Creates a Clothing Line
Ashley Hamilton Opens Up About Eating Disorder
Top 10 News Categories
The most buzzed about stars this minute!
Treat Yourself! 4 Preview Issues
More On People.com
Got a News Tip?
Send it to our People.com editors!