02:54 PM EDT 08/23/2014
Originally posted 02/04/2013 09:40AM
The Super Bowl adstravaganza disappointed me this year. The spots, which sold for a reported $4 million per 30 seconds of airtime, were so lavish, so tricked up by CGI, so weighed down by stars, so tightly loaded to spring into a joke, they suffered from bloat.
With many of the commercials posted online and scrutinized even before the CBS broadcast, they were events unto themselves – visually and conceptually splashy, but often guilty of overreaching at the expense of the message.
This is true even of the ads I enjoyed:
Top 10 News Categories
The most buzzed about stars this minute!
Treat Yourself! 4 Preview Issues
More On PEOPLE.com
Got a News Tip?
Send it to our People.com editors!