04:23 AM EDT 07/10/2016

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South by Southwest Music and Media Conference

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Lukas Graham and 6 Other Up-and-Coming Artists You Should Know from SXSW

Lukas Graham and 6 Other Up-and-Coming Artists You Should Know from SXSW

Originally posted 03/23/2016 11:45AM

For years, thought leaders in tech, music, film and more have flocked to Austin, Texas, for its South by Southwest (hence, SXSW) festival.

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Michelle Obama at SXSW: 'I Will Not Run for President'

Michelle Obama at SXSW: 'I Will Not Run for President'

Originally posted 03/16/2016 03:30PM

Once Michelle Obama leaves the White House next year, she won't be looking back.

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Credit: Rick Kern/Getty
Brooklyn Decker and Andy Roddick Have 'High Hopes' for Son Hank

Brooklyn Decker and Andy Roddick Have 'High Hopes' for Son Hank

Originally posted 03/13/2016 04:40PM

"He'll be fine. He has a good mom," said Roddick

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SXSW Officials Apologize After Olympian Was Told She Must Remove Her Hijab for Festival Photo ID

SXSW Officials Apologize After Olympian Was Told She Must Remove Her Hijab for Festival Photo ID

Originally posted 03/13/2016 02:15PM

The South by Southwest festival has apologized to an American Olympian after she said she was told by a festival volunteer Saturday she must remove her hijab for her festival photo ID.

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SXSW Festival Co-Founder Louis Meyers Dead at 60

SXSW Festival Co-Founder Louis Meyers Dead at 60

Originally posted 03/11/2016 09:00PM

Sadly on the opening day of the 30th annual South By Southwest festival, co-founder Louis Meyers has died. He was 60.

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Miley Cyrus 'Super Bummed' About Patrick Schwarzenegger's Photos, Parties at SXSW

Miley Cyrus 'Super Bummed' About Patrick Schwarzenegger's Photos, Parties at SXSW

Originally posted 03/20/2015 11:50AM

Nothing cures boyfriend blues like a massive party.

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iJustine Goes from YouTube Sensation to Producer by Taking the High Road

iJustine Goes from YouTube Sensation to Producer by Taking the High Road

Originally posted 03/19/2015 06:25PM

For Justine Ezarik (aka YouTube phenom iJustine), the decision to transition from making everyday – but hugely popular – videos to producing a feature-length documentary was more personal than business.

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Inside a Day At SXSW with Judy Greer

Originally posted 03/18/2015 05:00PM

Judy Greer, character actress and everyone's favorite rom-com BFF, is giving PEOPLE a behind-the-scenes look at her recent trip to SXSW (thanks, lady!). Greer paid a visit to the Austin, Texas-based festival to promote her new film Fresno, alongside her costars, Orange Is the New Black's Natasha Lyonne and Parks and Recreation's Aubrey Plaza.

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Clipped Star Lauren Lapkus' SXSW Video Diary

Originally posted 03/18/2015 05:00PM

Even though Lauren Lapkus jetted off to South by Southwest very early in the morning – "I can't wait to get there and fall asleep," she says in the clip above – her energy level boosted dramatically after meeting up with a pal, sitting on a panel with Colin Hanks and Nick Kroll and cozying up with an ice cream sandwich and Dateline back at her hotel.

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Inside Ashton and Mila's Sweet Night Out at SXSW

Ashton Kutcher and Mila Kunis Celebrate New Startup at SXSW

Originally posted 03/16/2015 02:05PM

Since becoming a dad in October, Ashton Kutcher is ready to tackle his next project – a venture capital firm – with fiancée Mila Kunis by his side.

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