05:52 PM EDT 04/13/2013

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South by Southwest Music and Media Conference

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Zac Efron Gets 'Super Flirty' at SXSW | Zac Efron

Zac Efron Gets 'Super Flirty' at SXSW

Originally posted 03/20/2013 09:25AM

Always the ladies man, Zac Efron took his skills to Austin, where he was being "super flirty" at Perez Hilton's One Night in Austin event on Saturday night at SXSW, a source says.

"He was hitting on a girl and being super charming," the insider tells PEOPLE. "He took photos with some female fans, but asked them to do it on the down low because he didn't want to bring too much attention to himself."

Enjoying Strongbow cider, the actor, who arrived solo, appeared to be "having a good time and talking to people," the source says.

Efron was dressed very casual, in a grey beanie and grey and black, long-sleeved T-shirt.
– Dahvi Shira

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Parents-to-Be Fergie and Josh Get a Taste of Texas at South By Southwest | Fergie, Josh Duhamel

Fergie and Josh Duhamel Get a Taste of Texas at South By Southwest

Originally posted 03/09/2013 11:30AM

Expectant parents Fergie and Josh Duhamel stepped out in Austin, Texas, on Friday, following the South By Southwest Film Festival's premiere of his movie, Scenic Route.

At the private after-party, hosted by The Branding Bee on the city's famed Sixth Street, the pair munched on beef sliders, jalapeño poppers and quesadillas as they held court in a secluded corner of the room, mingling with reps from the film's production company.

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Olivia Wilde and Jason Sudekis Snuggle at South by Southwest | Jason Sudeikis, Olivia Wilde

Olivia Wilde and Jason Sudekis Snuggle at South by Southwest

Originally posted 03/20/2012 05:55AM

In Austin, Texas, for a little South by Southwest action, new couple Olivia Wilde and Jason Sudekis caught the MySpace-sponsored Mumford & Sons and Edward Sharpe and the Magnetic Zeroes concert. The stars, caught cuddling backstage, were dressed casually in hoodies, and spent time enjoying the music with friends.

Gerard Butler was also there; the actor snuck in with five friends and went virtually unnoticed by concertgoers. Justin Long and Abigail Spencer were both spotted in the crowd, too. – Jennifer Garcia

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