07:08 AM EDT 12/22/2014


Sundance Film Festival

Credit: George Pimentel/WireImage
Stars Pack It In at 'Swagdance' | Keira Knightley

Stars Pack It In at 'Swagdance'

Originally posted 01/30/2005 06:00AM

The Sundance Film Festival, a place to see great up-and-coming films, right? Perhaps – but by most accounts, this year the films became something to do in between picking up a seemingly unending array of freebies. And the mother of all swag at this year's winter fest seems to be the aptly named, customized Ultimate Comfort Bag, worth more than $50,000 and grabbed by such celebs as Keira Knightley and Adrien Brody (whose movie The Jacket, opening in March, premiered at Sundance),Naomi Watts, Kevin Costner, Lisa Kudrow, Maggie Gyllenhaal and Selma Blair. So what's in a $50,000 goodie bag? Glad you asked. It includes: A trip with private race-car and Indy 500 track access, plus first-class airfare and hotel ($15,000); a weeklong vacation to the Caribbean or Mexico from Sea Dream Yacht Club ($11,000); a weekend at the Hard Rock Hotel Las Vegas, plus a $1,000 chip ($5,000); $4,000 diamond jewelry; a $400 silk comforter and more. Want one? Several stars autographed an Ultimate Comfort Bag, to be auctioned off on eBay to benefit A Place Called Home, which provides leadership and community outreach to at-risk youth in South Central L.A. (The auction ends Feb. 10, so warm up those wallets.)

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Credit: Brad Washburn/FilmMagic; Lionel Hahn/Abaca
Brosnan and Costner Create Sundance Buzz | Kevin Costner, Pierce Brosnan

Brosnan and Costner Create Sundance Buzz

Originally posted 01/28/2005 01:00PM

The Sundance Film Festival used to be about young filmmakers breaking through, but this year it's about middle-aged actors looking for a second wind. Pierce Brosnan, Kevin Costner, Michael Keaton and James Woods all show up in unlikely roles in movies screening in Park City, Utah.

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Credit: George Pimentel/WireImage
Stars Flock to Sundance Film Fest | Adrien Brody, Keira Knightley

Stars Flock to Sundance Film Fest

Originally posted 01/24/2005 12:00PM

If you want to see stars at this year's Sundance Film Festival, which runs through Jan. 30 in sunny Park City, Utah, forget going to movies. Oh, sure, you could have seen Daniel Day-Lewis at Sunday night's premiere screening of The Ballad of Jack and Rose (directed by his wife, Rebecca Miller) or Kevin Costner the night before at the opening of his new comedy-drama The Upside of Anger. But the easiest way to star gaze is to simply follow the free swag.

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