02:32 AM EDT 10/15/2009
G.I. Joe: The Rise of Cobra
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Channing Tatum's G.I. Joe Kept Under Wraps
Originally posted 08/04/2009 11:50AM
Paramount Pictures wants Channing Tatum's fans to decide for themselves whether the actor's summer blockbuster, G.I. Joe: The Rise of Cobra, is worth seeing.
The studio has decided not to preview the film for most critics before Friday's opening, reports the Associated Press. Paramount says it doesn't want a repeat of what happened to its other summer blockbuster, Transformers: Revenge of the Fallen.
"After the chasm we experienced with Transformers 2 between the response of audiences and critics, we chose to forgo opening-day print and broadcast reviews as a strategy to promote G.I. Joe," said Rob Moore, vice chairman of Paramount. "We want audiences to define this film."
Permalink | Filed Under: G.I. Joe: The Rise of Cobra, Channing Tatum
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