12:28 PM EDT 04/13/2013
Originally posted 05/17/2012 09:35AM
The upfront event for top-rated CBS typically has the smoothness and confidence of a long-running Broadway musical that makes other productions in the area look like dinner theater.
Wednesday afternoon's event, which included an entertaining rap-opera number by NCIS L.A. star LL Cool J and lyric soprano Danielle de Niese, was no different. CEO Les Moonves, bragging about the network's position of strength, summed up his pitch to advertisers in four syllables.
"Blah," he began, concluding, "blah, blah, blah."
The biggest news was the announcement that Two and a Half Men, having re-secured the services of wily man-child Ashton Kutcher, was being moved to Thursdays and teamed with The Big Bang Theory.
The theory is that this will defeat other networks by creating an impenetrable force field of howling sitcom laughter.
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