02:22 PM EDT 02/04/2014
Originally posted 02/03/2014 06:45AM
The commercials that aired during Sunday's Super Bowl to a large degree were already pre-broadcast. The big campaigns not only streamed online, but also preceded themselves with "teaser" versions.
As a result, their official arrivals tended to feel like a smallish baby dropped by a drooping stork. Then they were instantly viewed, discussed, graded up or down and made to run the gauntlet of social media.
In the future, everyone will be Carrie Underwood in The Sound of Music Live! for 15 minutes. It won't be pretty.
This year's Super Bowl ads didn’t send out any real ripples – nothing like 2013's oddly sensational Go Daddy spot with Bar Refaeli making out with a gratefully passionate nerd. In general, they settled for cute, if not always as cute as they were supposed to be. A Volkswagen ad that imagined German engineers getting wings ended with a proctological gag that stayed within good taste but never escaped the fact that it was a proctological gag.
Here are the ones I liked best.
Originally posted 01/30/2014 08:30AM
Scarlett Johansson is ending her relationship with a humanitarian group after being criticized over her support for an Israeli company that operates in the West Bank.
Originally posted 01/30/2014 08:00AM
Animal lover Ellen DeGeneres has found the perfect Super Bowl commercial to do – playing a hip Goldilocks opposite some funky wild beasts in a funny, stylish ad for Beats Music.
DeGeneres, 56, shares the minute-long video on her talk show Thursday. A playful reimagining of the fairy tale The Three Bears, it shows her sneaking into a luxury condo complex called The Woods and putting on different headphones – but the music is too fast, too slow or otherwise grating.
Originally posted 01/29/2014 11:20AM
Originally posted 02/04/2013 12:00PM
If you wept like a baby while watching Sunday's Budweiser commercial featuring a squeezable Clydesdale horse, you weren't alone – several stars needed a tissue too.
The spot – which told the sentimental tale of a farm boy who raises a fuzzy-wuzzy foal – was one of this year's most memorable Super Bowl ads, and stars fessed up to being verklempt as they watched.
"And yes, as we've already established, the #Clydesdale commercial was the best ever! I cried. So what?" actress Sophia Bush shared Monday on Twitter.
Originally posted 02/04/2013 09:40AM
The Super Bowl adstravaganza disappointed me this year. The spots, which sold for a reported $4 million per 30 seconds of airtime, were so lavish, so tricked up by CGI, so weighed down by stars, so tightly loaded to spring into a joke, they suffered from bloat.
With many of the commercials posted online and scrutinized even before the CBS broadcast, they were events unto themselves – visually and conceptually splashy, but often guilty of overreaching at the expense of the message.
This is true even of the ads I enjoyed:
Originally posted 02/06/2012 09:00AM
Originally posted 01/10/2012 05:00PM
The other shoe has dropped on Kim Kardashian: She's out, and the dogs are in.
Skechers, which featured the reality star in a sexy ad for Shape-Ups during last year's Super Bowl, will instead air a spot that features a French bulldog wearing Skechers' GOrun shoes, according to USA Today. The new kicks are part of Skechers' new high-tech line.
"Kim got us more attention than we ever dreamed," Skechers Fitness president Leonard Armato says. "We have to establish Skechers as more than a lifestyle company."
Originally posted 01/26/2005 09:00AM
CAST: Sean "P. Diddy" Combs, Desperate Housewives star Eva Longoria and ex-supermodel Cindy Crawford will appear in a 30-second commercial for Diet Pepsi scheduled to debut during the Feb. 6 Super Bowl broadcast, the New York Post reports. The soft-drink company and a rep for Combs would not confirm the scoop, though the ad reportedly shows Diddy en route to an awards show when his car breaks down and he is rescued by a Pepsi truck.
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