08:18 AM EDT 08/08/2008

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Sexiest Man Alive

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Patrick Dempsey New Face of Versace | Patrick Dempsey

Patrick Dempsey New Face of Versace

Originally posted 12/04/2007 11:45AM

He may have been the runner-up this year as PEOPLE's Sexiest Man Alive – for the second year in a row – but Patrick Dempsey has one field all to himself: he's the new face of Versace for the fashion-design company's spring/summer line for men.

Celebrated fashion photographer Mario Testino shot the ad campaign with the Grey's Anatomy McDreamy, 41, last month, reports Access Hollywood.

"It was so lovely to work with Donatella Versace, she is an iconic and inspirational woman and a wonderful person, not to mention what a pleasure it was to work with Mario Testino too, one of the world's finest photographers," Dempsey said in a statement.

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Matt Damon: The Sexiest Man Alive | Matt Damon

Matt Damon: The Sexiest Man Alive

Originally posted 11/14/2007 08:00AM

Yes, George Clooney and Brad Pitt have shamelessly campaigned for him since 2001, but this year's winner was Bourne to the title. Named America's most bankable star by Forbes, the golden boy with the crooked smile is smart, charming and humble to boot. "You gave an aging suburban dad the ego boost of a lifetime," wrote Damon, 37, in a letter to PEOPLE, explaining why he couldn't possibly accept the crown.

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