03:35 AM EDT 10/15/2009
Sexiest Man Alive Ad Tag
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Matt Damon: The Sexiest Man Alive
Originally posted 11/14/2007 08:00AM
Yes, George Clooney and Brad Pitt have shamelessly campaigned for him since 2001, but this year's winner was Bourne to the title. Named America's most bankable star by Forbes, the golden boy with the crooked smile is smart, charming and humble to boot. "You gave an aging suburban dad the ego boost of a lifetime," wrote Damon, 37, in a letter to PEOPLE, explaining why he couldn't possibly accept the crown.
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