07:13 AM EDT 04/29/2016
Originally posted 04/28/2016 12:30PM
Forget those "are you bikini body ready?" ads of the past – in the words of ModCloth, "every body is a 'swimsuit body.' "
Ashley Graham on Landing an Ad Campaign with a Mainstream Denim Brand: 'That's What the Average Woman Wants to See'
Originally posted 02/01/2016 05:05PM
Ashley Graham is showing women of all shapes and sizes that they can rock a pair of jeans.
Originally posted 01/08/2016 12:45PM
There's no reason to say that plus-size women "can't" do something – there's nothing they're not capable of achieving.
Originally posted 12/15/2015 01:30PM
Here comes the bridal ad – but this campaign features a stunning, size-14 model walking down the aisle.
Originally posted 12/02/2015 03:00PM
To entice shoppers to their Black Friday sales, Singapore-based online retailer SuperGurl put up an ad on their homepage with the tag, "Rape Us Now," drawing criticism across social media.
Originally posted 03/31/2015 07:35PM
American Eagle Outfitters's undergarment line Aerie just scored a major win for ditching photoshop and celebrating women who don't fit into the supermodel mold.
Originally posted 08/31/2012 06:00AM
"The Body" won't quit!
Elle Macpherson was spotted shopping Tuesday at Sofia Bananabeat Boutique at the Malibu Country Mart.
The 48-year-old supermodel – who recently posed in a bikini for the first time in six years – told staff she was "on a mission to find a 10-year-old girl a special gift" so she wouldn't be shopping for herself.
But once she discovered a pair of One Teaspon cut-off shorts, she couldn't resist.
"I love these, but could I wear them?" the mother of two asked staffers.
The staff at Sofia Bananabeat Boutique assured the lingerie mogul she could pull anything off and she stepped into a fitting room.
Macpherson soon emerged, took a look at herself in the mirror and said, "These are great, I'll get them!"
– Jennifer Garcia
Originally posted 07/26/2012 06:00AM
Kyle Richards was in celebration mode recently, as she opened her own boutique, Kyle by Alene Too, in Beverly Hills.
Joined by fellow Real Housewives of Beverly Hills co-stars Taylor Armstrong and Lisa Vanderpump, Richards's big opening was filmed for their hit Bravo show.
At the lively fête, guests munched on tasty treats from Sweet E's Bake Shop and cocktails from the open bar.
An onlooker tells PEOPLE, "Kyle and her co-stars chatted away and seemed to be in good spirits, while they snacked on cupcakes and cake pops that were decorated like the logo of Kyle's store."
– Dahvi Shira
Originally posted 07/10/2012 06:00AM
Rachel Zoe's son Skyler was quite the attention-grabber when the pair popped into Sofia Bananabeat Boutique at the Malibu Country Mart.
While the celebrity stylist was impressed with a vintage Givenchy gold coin choker necklace that she purchased, her little one was busy making an impression of his own.
"A Sofia beach ball was brought out for Skyler and everyone was clapping and moving with him while he was running around dancing and kicking the ball," an onlooker tells PEOPLE of the tot, who was grooving to the sounds of Talking Heads and Duran Duran. "Rachel commented on how great the music was."
Adds the source, "The mood was extremely happy and fun. Rachel was incredibly nice and down to earth."
– Jennifer Garcia
Originally posted 07/05/2012 06:00AM
In a group of about 15 people, Jennifer Lopez, boyfriend Casper Smart and X Factor mentor L.A. Reid made their way into Blue & Cream's brand new boutique in East Hampton on Monday.
"They tried on sunglasses for over a half an hour," an onlooker tells PEOPLE, adding that they also checked out handbags and customized Havaianas. "Casper bought Jennifer a pair of the newest Brian Atwood stingray shoes and L.A. purchased his wife Erica a Tori Praver bathing suit."
Free from any security guards, the large group also headed across the street to the original Blue &Cream store, where Casper purchased some Oliver Peoples shades, and his lady love bought a pair from Stella McCartney.
"The [store] locked the doors for this shopping spree," the source says. "Onlookers sat outside and tried to get a glimpse of [Jennifer]."
– Carlos Greer
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