12:08 AM EDT 10/17/2013
Originally posted 02/19/2013 02:00PM
On The Face, supermodels Naomi Campbell, Coco Rocha and Karolína Kurková coach aspiring models as they compete to become the face of retailer ULTA Beauty.
Hosted by photographer Nigel Barker, the show (airing Tuesdays at 9 p.m. ET/PT on Oxygen) follows 24 competitors as they compete against each other through photo shoots, commercials and other challenges.
While today's models are much different from those who walked the runways when "supermodel" became part of our lexicon, Rocha, 24, says that a pretty face is just half the battle.
"When I started about 10 years ago, I couldn't even tell a girl from another," Rocha explains. "I want girls to have personality, I don't want them to just be known for great cheekbones or great legs."
Top 10 News Categories
The most buzzed about stars this minute!
Treat Yourself! 4 Preview Issues
More On PEOPLE.com
Got a News Tip?
Send it to our People.com editors!