12:30 PM EDT 08/26/2015
Sacha Baron Cohen
Originally posted 07/09/2009 09:05AM
Somehow, it just seemed pre-destined that Austrian fashionista Brüno would end up in Matt Lauer's arms.
The fateful contact took place Thursday during a free-wheeling Today show interview in which Sacha Baron Cohen's flamboyant alter ego, in his silver lamé jumpsuit, demanded a hug from the handsome morning host. Problem was, the segment (see video) had already faded to blackout before the moment could be shared with viewers.
Originally posted 07/06/2009 08:45AM
It looks like Brüno, Sacha Baron Cohen's over-the-top gay character, isn't as outrageous a fabrication as you may think.
There's a debate raging in Austria right now over who the "real Brüno" could be, and there is not one but two contenders.
Alfons Haider is the front runner. A deliciously theatrical 51-year-old entertainer – actor, cabaret star, reality show host, singer – thinks the discussion is a hoot. "Aren't we a funny country? It's like there's no recession or other problems in the world. Here the press is worried about who the real Brüno is."
In between rehearsals for the premiere of La Cage aux Folles at the Stockerau Theater Festival (he plays Zaza and the costume is to die for!) and preparing to host Starnacht, (Night of the Stars) an annual musical variety extravaganza, the performer laments he doesn't even have time to see Brüno.
As for the resemblance, he tells PEOPLE, "I only have four things in common with Brüno: I'm a man, an Austrian, I'm on television, and I'm gay – that's it. But if the world wants me to be the inspiration for Brüno, well then, I'll be Brüno. It's all pretty funny." He also has a theory about being Brüno's inspiration, adding, "Nine years ago, Sacha Baron Cohen studied in Austria for a year. Since I've done over 800 television shows in the past 15 years, I can't rule out the possibility that he may have seen one of my shows."
Originally posted 06/26/2009 03:55PM
News of Michael Jackson's death prompted Brüno producers to pull LaToya Jackson's cameo from a screening at the film's U.S. premiere Thursday night in Hollywood.
"Out of respect for the Jackson family, the filmmakers have decided to remove a small scene involving LaToya Jackson," Universal Pictures, the studio behind the film, says in a statement to PEOPLE.
In the scene, Brüno – an Austrian fashion journalist played by Sacha Baron Cohen – interviews Jackson, 53, and asks her repeatedly to talk like her famous brother, Michael. When she refuses, he asks her for her phone, attempts to find Michael's contact informany and reads aloud what he thinks is his number in German.
Originally posted 06/16/2009 01:00PM
Talk about revealing! Sacha Baron Cohen is giving Jennifer Aniston a run for her money with the release of his nude GQ cover.
Originally posted 06/03/2009 08:20PM
Three days after storming out of the MTV Movie Awards, Eminem is setting the record straight about what exactly happened that night between him and comedian Sacha Baron Cohen: It was all a gag.
"I'm thrilled that we pulled this off better than we rehearsed it," the rapper, 36, tells RapRadar about his altercation with the actor, who was dressed as his flamboyant character Brüno. "It had so many people going 'nuts' so to speak. Everyone was blowing me up about it."
Originally posted 05/31/2009 11:00PM
Eminem returned to the spotlight Sunday, spitting the lyrics of his name-dropping singles "We Made You" and "Crack A Bottle" from his hit album Relapse at the MTV Movie Awards. But not long after his performance, he stormed away from his seat in the auditorium when Sacha Baron Cohen, dressed as his flamboyant character Brüno in angel wings and a barely-visible thong, descended on wires and landed face down in the rapper's lap.
Bodyguards pounced and Eminem's entourage made its exit in what was the most outrageous moment of a night of filled with irreverence. Other examples: host Andy Samberg spoofing box office hits like Slumdog Millionaire (which was nominated six times but came up empty handed) and Star Trek, Amy Poehler accepting the Golden Popcorn trophy for the best "WTF moment" and Forest Whitaker singing an operatic rendition of Samberg's Emmy Award winning song "D– in a Box."
But the night belonged to the film sensation Twilight, which picked up five awards, including the top prize for best movie.
Originally posted 05/08/2009 08:25AM
What price art? How about not being able to sit down for three days?
No, it's not what you think. But after creating a scene going through the security checkpoint at the Wichita airport and displaying his assets for the poster for his new mockumentary Brüno, Sacha Baron Cohen apparently decided to see if blonds really do have more fun.
He learned – the hard way – they do not.
Originally posted 04/24/2009 06:00PM
Meet Brüno, the latest crazy creation of Sacha Baron Cohen, who puts his best cheeks forward in this poster for his new movie.
Playing a flamboyantly gay Austrian fashionista in a film so outrageous it was initially slapped with an NC-17 rating, Cohen takes on the world of haute couture in Brüno, his follow-up to Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. The mockumentary opens July 10. – Mike Fleeman
Originally posted 11/03/2008 11:45AM
Taking a lighter approach to a heavy topic, Sacha Baron Cohen went undercover Sunday as his alter ego Bruno – a flamboyantly gay fashion reporter from Austria – at a rally outside Los Angeles's City Hall.
At issue: ballot measure Proposition 8, which would ban same-sex marriage in California. The British comedian, as Bruno (in a blond wig and preppy outfit), effusively showed his support for the measure, the Associated Press reports.
Once photographers and reporters recognized the true identity of Bruno and attempted to descend upon him, Cohen's own camera crew worked to shield him. Eventually, he was escorted away inside a van.
– Jesse Curti
Originally posted 03/31/2008 12:55PM
Sacha Baron Cohen strikes again.
This time, the alter ego of Borat and Ali G, in the guise of flamboyant Austrian fashion journalist Brüno, caused a minor scene in Wichita's Mid-Continent Airport while apparently filming his latest movie, tentatively titled Brüno.
Following Cohen's behavior with an accomplice (see video above), airport officials are said to be re-considering policies concerning permission to film inside the facility, the Associated Press reports.
But then, Cohen/Brüno is no stranger to repercussions. On his HBO show, Cohen barely escaped bodily harm when, as Brüno, he got some American surfers to moon the camera – before he announced he was from Austrian Gay TV.
Like the widescreen Borat, which proved a critical and commercial success, Brüno is expected to lampoon American social and sexual behavior through the eyes of an outsider.
– Bran Orloff
Top 5 Most Voted Stories
Jessa (Duggar) Seewald Speaks Out About Josh Duggar's Molestation and Cheating Scandals: 'You Just Have to Keep Your Focus and Trust God'
Texts Reveal Teen Allegedly Pressuring Friend to Commit Suicide: 'You've Got to Do It'
'Jaws Dropped': The Behind-the-Scenes Reaction to the Miley/Nicki VMAs Moment
What Was That About? Nicki Minaj Confronts Miley Cyrus on MTV VMA Stage
Jessa Seewald's Father-in-Law Says 'Wicked' Josh Duggar Isn't a Good Christian
Top 10 News Categories
The most buzzed about stars this minute!
Treat Yourself! 4 Preview Issues
More On PEOPLE.com
Got a News Tip?
Send it to our People.com editors!