03:20 AM EDT 10/15/2009

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Tom Felton

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How Harry Potter Bad Boy Tom Felton Stays Blond

How Harry Potter Bad Boy Tom Felton Stays Blond

Originally posted 07/20/2009 07:30AM

Though he often finds himself living in the shadow of Daniel Radcliffe's heroic title character, British actor Tom Felton graduates to leading man status in the latest installment of the series, Harry Potter and the Half-Blood Prince, as his character Draco Malfoy evolves from simple troublemaker into serious villain.

As a result, the blond brusier, 21, tells PEOPLE, "I get a lot of boos from kids around the world. When kids visit on set they're all happy to meet Dan and Rupert [Grint]. When I come out they have a blank face and don't want to shake my hand … but I take that as a compliment."

Even tougher than the snub is staying platinum blond.

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