This latest prank, to promote the new horror flick Ouija, stars "Ripley's Believe It or Not" favorite Jalisa Thompson, who happens to be that woman who can make her eyes bug-out on command.
But Thompson's expressive eyeballs aren't the only surprise awaiting these hapless passersby. Thinkmodo, the viral marketing firm behind this stunt, also has a ghastly surprise buried beneath the floorboards.
The takeaway? What you heard in gradeschool was right: Ouija boards are bad news.