Maybe it's simply the fact that he's almost officially off the market. Perhaps the prince has undergone some sort of pre-wedding man makeover?
Or is it simply his proximity to David Beckham at an event in Sweden on Wednesday?
Whatever the case, the famously good-looking prince seems to have kicked things up a notch on the sexy meter recently, with his smartly tailored suits and sharing the romantic details of his proposal to Kate Middleton.
Tell us: Would you agree that he's upped his sexy factor?