Prince Andrew Takes the First Royal Selfie at Buckingham Palace

04/03/2014 at 11:05 AM EDT

Prince Andrew Takes the First Royal Selfie at Buckingham Palace
Prince Andrew inside Buckingham Palace
Courtesy Prince Andrew
Okay, now everyone is doing it everywhere.

Prince Andrew on Wednesday snapped what is believed to be the first royal selfie taken inside Buckingham Palace – normally a tech-free zone – grinning in front of a group of 350 young people who were attending an event about technology and business.

The Duke of York, 54, posted the photo on Twitter, without a caption. It hasn't caught fire quite like Ellen DeGeneres's Oscars selfie – it has 287 retweets – but marks a milestone in social media, for better or worse.

"I give up, even royal family members are selfie-ing," read one bemused reply on Twitter.

"This is a unique day at the Palace because we are encouraging you to use your phones and electronic gadgetry," the duke told the guests, according to the Independent. "As a result of that, I've decided there's a bit of a thing going around about selfies."

It's not the first-ever royal selfie, however. Prince William, for one, has been down that road, having posed for this photo with a young well-wisher this past Christmas Day.

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